View Gallery: Apple store's new look in Indy The former CEO of Burberry was the highest-paid woman on Fortune’s 2015 list of Most Powerful Women and was ranked 15th on Forbes' The World's 100 Most Powerful Women. “The trees actually help add an element of coolness, but from a noise standpoint, it helps keep everything lower and focused.”Īhrendts is considered a bit of a retail genius herself. “We put the genius grove at the heart of the store because it is the center, but we wanted it to be calmer,” she said. The whole idea was to connect the Apple store to the outside world, Ahrendts said. It features trees planted in the store that line up with ones growing along the sidewalk outside. The grove is located behind a massive glass wall facing the parking lot. The troubleshooting area, dubbed the genius grove, is sectioned off behind a large video screen that allows customers to receive help in one area, while shoppers peruse goods in another. The first redesigned store opened in San Francisco in May. It is designed to operate like a town square with designated areas for phones and accessories, watches, computers and troubleshooting. The Indy store, which started with 26 employees in 2002, had 153 on hand Friday. “We needed to make them larger and more customer-friendly.” “We have been intentionally reinvesting in the fleet in America because we had about half of the stores that were opened before the iPhone launched in ’07. “This is one of the new store designs we’re starting to roll out in America,” she told IndyStar in an exclusive interview. The Circle City location is the second in the country to get the computer giant’s updated storefront, which doubled the store's size and added an entrance from the parking lot. rolled out its new store in Indianapolis on Friday, with a Hoosier twist.Īngela Ahrendts, Apple’s senior vice president of retail and online stores and an Indiana native, was on hand to highlight the improvements.Īhrendts, who grew up in New Palestine, was the force behind the revamp of Apple’s retail stores. A rendering of the IMS Museum’s transformed exhibits and experiences.Watch Video: A look inside the new Apple storeĪpple Inc. (Provided Photo/Indianapolis Motor Speedway Museum)
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